Based on David Solie’s bestselling book How to Say It to Seniors this one-hour program explores the consumer behaviors of senior adults and their motivations during the decision-making process. In this course, you will gain a new perspective in understanding the emotional, mental, and physical challenges senior adults experience while communicating. Learn the verbal and nonverbal language to enhance the customer service experience for senior adults that help create customer loyalty.
About the hostile environment senior adults live in and why they need to feel respected
The communication habits of senior adults which help them become more comfortable
Effective discovery questions, non-verbal behavior and ways to establish a more relaxed environment for senior adults.